Youtube Loudness Normalization
Someone put up this playlist on Youtube to test Youtube's Loudness Normalization settings.
Despite the wrong LUFS figures in the descriptions of the videos (they are ca. 1-2 LU/dB off) then it does proof that Youtube TURNS DOWN louder material to ca. -12.5 LUFS. Youtube does NOT turn up softer more dynamic material. I have a hunch that the uploader measured the whole song and put that number in the video description but then edited the audio to only 1 minute and therefore changing the integrated LUFS values for the file.
Here are my measurement figures for the playlist:
Video 1 (-24 LUFS): -25.2 LUFS
Video 2 (-17 LUFS): -18.9 LUFS
Video 3 (-11 LUFS): -12.9 LUFS
Video 4 (-6 LUFS): -12.4 LUFS So it's only "Video 4 (-6 LUFS)" that has been loudness normalized to Youtube's target loudness. If video nr. 3 would have truly been -11 LUFS then it would have been turned down as well. If softer more dynamic material would be turned up (without getting clipped) then it would have been possible to turn up videos nr. 1 and 2 (and possibly nr. 3 as well depending on the exact target / algorithm)... but they are still untouched in level.
Russel Cottier measured the source files (downloaded from Youtube). More on Youtube loudness over at Ian Shepherd's Production Advice page. YouTube loudness normalisation – The Good, The Questions and The Problem YouTube just put the final nail in the Loudness War’s coffin